Nassau Street Seafood

For Nassau Street Seafood I had the opportunity to create their gift card. The fun thing about this project was incorporating their other businesses’ logos into the design as well, letting customers know they could use the card at any of the businesses.

For the gift card, I started with the background setup which was done all in-house. I created mockups and prototypes, considering how much space and size I had to work with for the gift card size. Then I sat down with the chefs and explained what we needed to make it visually appealing and listened to their input. The foods selected are a subtle hint as to what is offered at each restaurant. From there, we ended up with the picture you see now. In Adobe Lightroom, I did some slight editing, after I used Photoshop to add the additional elements to give it a gift card feel.